Color

The influence of color on emotion and perception is widely accepted. Much more than simply embellishing an ad, color plays an integral role in the way people interact with our brand.

Evangel’s colors have been chosen strategically for the unique ways each contributes to our brand’s overall look, feel and message.


Primary Palette

Palette Colors

Maroon is Evangel University’s signature color, as well-known as our name. Conjuring feelings of stability, tradition and excellence, this color blends brown and red to reflect a defining value of this university: the integration of faith and learning. Two hues have been chosen, one lighter (Spence) and one darker (Joust), to provide design flexibility and depth when used together. Black and white provide essential contrast and a necessary backdrop for the other colors.

Do:

  • Use Spence and Joust at their full value specifications shown above.
  • Incorporate these colors into university materials to ensure recognition of our brand.
  • Use a generous amount of white to allow our signature colors to stand out.

Don’t:

  • Use a tint—a lighter, toned-down version—of our signature maroons.
  • Use maroon with colors other than the approved combinations shown.


Cool Palette

Palette Colors Cool

Calling to mind fresh breezes and relaxing afternoons spent on the Quad, our cool palette is equally adept at forging a calm, cerebral connection with our audience. Use these hues with our neutrals for a confident emotional lightness and with our warm palette when a balance of emotion is desired.

Do:

  • Add contrast and balance to a cool hue by adding a warm or neutral one.
  • Stick to the color combinations shown here.
  • Consider the emotion you want to convey when choosing specific colors.

Don’t:

  • Change the hue values from those specified here.
  • Overuse any one color(s).

Warm Palette

Palette Colors Warm

From the excitement of Harvest Fest to the unfolding petals of EU’s spring tulips, our warm palette captures the warmth of community at Evangel. These colors represent the welcoming feeling experienced by prospective students, the shared memories that bond our alumni, and the vision embraced by our donors. Our warm hues play well with their cool counterparts and are enhanced by our neutrals.

Do:

  • Add contrast and balance to a warm hue by adding a cool or neutral one.
  • Stick to the color combinations shown here.
  • Consider the emotion you want to convey when choosing specific colors.

Don’t:

  • Change the hue values from those specified here.
  • Overuse any one color(s).